【共潮生海鲜礼盒包装设计】
结合产品特性和目标市场，将传统乡村美学元素与现代智能化技术相结合，以突出产品的品质和特色。深入对孔美优选新春海鲜礼盒的研究，从产地文化挖掘，在包装设计上融入产地的渔民文化和自然景观，用设计来弘扬乡村美学。
在视觉表现运用传统中国绘画的图案和版式，前沿的大牌色彩搭配来凸显产品的特点，赋予包装盒以高雅、精致的气息，在设计中采用海碧蓝和珊瑚黄这两种色彩，以体现海洋清新的特点，同时在包装上印刷通过描绘大海自然风光的图案，加深产品信任背书。
作为品牌设计的视觉符号，产品标志是商品属性的重要体现。孔美优选海鲜礼盒名为“共潮生”，运用书法字体加上渔民劳作的情形相互结合，展现出中式和乡村美的特点。
通过这种设计，不仅将品牌与产品属性相结合，在视觉形象上更加具有美感和吸引力。这样的美化和完善，进一步提高了品牌的知名度和认可度，有助于增强品牌竞争力并促进销售增长，更加具有特点。
在宣传标语的设计上用“万里海阔，日升月落，潮汐起伏，共赴生活”这段话表现渔民的生活状态，也是渔民捕鱼的故事。
在设计海鲜礼盒时，我们将其命名为“共潮生”，寓意着渔民的生活与大海息息相关，他们随着潮汐的起伏而生活。
此外，“潮”也是指潮汕地区。神泉港渔民和孔美村村民都来自于这一地区，他们是潮汕地区的人，深受这里的文化熏陶。
我们以乡村美学为主题，融合了自然美、简朴美、人文美及艺术美，通过传统国画的形式，将潮汕地区渔民捕鱼、潮升潮落、当地人购买海产品的情景描绘出来，赋予礼盒包装独特的审美意蕴和文化内涵。同时，借用中国传统古画与礼盒结合，增加了文化底蕴。我们采用较为年轻化的色调配色，将国风与年轻化相互结合，符合海鲜消费者的审美需求，提高海鲜产品的品牌影响力，并增加附加值。
【 Packaging Design of Chaosheng Seafood Gift Box 】
In terms of visual expression, traditional Chinese painting patterns and formats are used, with cutting-edge color combinations highlighting the characteristics of the product, giving the packaging box an elegant and exquisite atmosphere. In the design, two colors, sea blue and coral yellow, are used to reflect the fresh characteristics of the ocean. At the same time, patterns depicting the natural scenery of the sea are printed on the packaging to deepen the trust and endorsement of the product.
As a visual symbol of brand design, product logo is an important manifestation of product attributes. Kong Mei's preferred seafood gift box is called "Co Tidal Life", which combines calligraphy font with the work of fishermen to showcase the characteristics of Chinese and rural beauty.
In the design of the promotional slogan, the phrase "The vast sea, the rising and falling sun, the fluctuating tides, going to life together" is used to express the living conditions of fishermen, which is also the story of fishermen fishing.
When designing a seafood gift box, we named it "Co Tidal Life", symbolizing that the lives of fishermen are closely related to the ocean, as they live with the ups and downs of the tides.
In addition, "Chao" also refers to the Chaoshan region. The fishermen of Shenquan Port and the villagers of Kongmei Village all come from this area. They are people from the Chaoshan area and are deeply influenced by the culture here.
We take rural aesthetics as the theme, integrating natural beauty, simple beauty, humanistic beauty, and artistic beauty. Through traditional Chinese painting, we depict the scenes of fishermen fishing, rising and falling tides, and local people purchasing seafood in the Chaoshan area, endowing the gift box packaging with unique aesthetic and cultural connotations. At the same time, the combination of traditional Chinese paintings and gift boxes has added cultural heritage. We adopt a more youthful color scheme that combines national style with youthfulness, meeting the aesthetic needs of seafood consumers, enhancing the brand influence of seafood products, and increasing added value.
